YAP ZHI JUIN
A night owl that is driven by the passion to create and constantly evolve, the curiosity to explore styles and mediums... and maybe some coffee for that nice design adrenaline kick.
AICHAN CRAFTS REBRANDING
A rebranding project reflecting on their love for plants and custom wood, while preserving their signature character logo. This brief is about capturing the brand’s personality and what they provide through a series of collaterals, including logo, animation, card and packaging.
THE PARADOX OF CHOICE
A series of collaterals centering around the concept of the paradox of choice by Barry Schwartz, about how the abundance of choice is not necessarily a solution but rather, a problem you now have to deal with. From one print to another, translating them into the everyday struggles of decision-making.
